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MINISTER of Youth, Sport, Arts and Recreation, Kirsty Coventry has applauded national sport associations initiatives of hosting international events which play a critical role in sports tourism.
The coming fortnight will be a hive of activity for sports enthusiasts with Triathlon this weekend hosting the annual Bonaqua Trout-beck ATU Triathlon African cup where athletes from 10 different countries are set to participate.
Next week all roads will lead to Victoria Falls for the African championships shooting competition which is expected to again attract athletes from other nations.
As Zimbabwe seeks to position itself as a tourism hub Sports Minister, Kirsty Coventry has given credit to national sports associations for playing a proactive role in marketing the country by hosting events which are also crucial in exposing local athletes to elite competition.
“The fact that Trout-beck will be held for the 13th time speaks volumes about how much it is being recognized globally. I am also glad that we will be staging shooting in Vic Falls. It is important for us as to be hosting such high profile competitions as it has a positive impact for Zimbabwe economically,” said Minister Coventry.
Trout-beck has become a hive of Triathlon activity with visiting triathletes in the past giving Zimbabwe due recognition for possessing a safe and world-class course for triathletes.
Victoria falls has also in the past hosted international events including the sevens rugby competition while in recent years the Vic Falls marathon has been a major attraction.
It is however hoped other sporting disciplines follow suit and in the future host international events which play a key role in positioning Zimbabwe’s brand in a favorable manner.